It has been one year since we sold our first bedding set so it was a great time to visit our main supplier's factory, where it all began.
Flights to Kolkata land early in the morning, as we left the airport the heaviness of the air was arresting. Driving through the streets of old Kolkata in the early hours reveals the desperate poverty many people are living in. A human caterpillar appeared on the pavements, people of all ages sleeping head to foot cocooned in a thin blanket. An issue that is going to take time and the efforts of NGOs, public sector and civil society to address, a stark reminder of why continuing to work towards the global sustainability development goals is critical to so many people.
We are a non sweatshop brand committed to ensuring peoples' human rights so finding like minded, Fairtrade and GOTs certified suppliers to key to us achieving this. It was great to be back and see how the growth in demand for organic had helped to create more jobs at the factory. Rajat's vision for the business ensures that everyone has a full time job, no seasonal or piece workers. They get access to health insurance for their families and for 5 rupee a day lunch is provided to all 700 employees.
Staying connected to why you are building a business focused on creating change is so important and trips like this keep it very real. In my last article I talked about creating shared value and believe more than ever the future stars will be the businesses doing this the best. We have started, be it with the farmers we support through the fair trade premium that is dispersed within the communities, investing in education and housing. Or with our choice of suppliers, who meet Fairtrade standards and our committed to organic. So here's to year two, helping more families sleep well, live well in 100% organic cotton and to our next Indian adventure travelling out from Hyderabad to see the farming practices.
Sleep Well x.